CYCLES direct has become aware of the growing standards of individual bike shops. As the level of high end bikes, equipment and apparel increases, premium and innovative products demand presentation and emotional ambience within the store. We use various professional tools to differentiate from our competitors. With an intensive connection with both SPECIALIZED and GIANT Brands we have managed to strengthen our position in the marketplace.
As a large percentage of todays customers are very experienced, we aim to meet and fulfill customer demands by creating the right shopping experience and meeting his or her every need in a professional manner. This is done through the right staff training and product knowledge.
As stockists of the two top International brands namely Specialized and Giant Bicycles, Cycles Direct have opened a exciting new store at The Builders Warehouse Lifestyle Centre in Sunningdale. We have expanded our workshop to cater for the growing demand for quality workmanship in the area. We guarantee expert bike building and ensure that attention is paid to every detail of your bike. Along with offering the latest technology in Mountain Bikes, Road Bikes and kiddies bikes, we also promise customers excellent service and guaranteed workmanship. Join Gary ,Michael and Dean for a coffee or just a chat to discuss all your cycling requirements for you and your family.